Happy birthday to a stronger, clearer St John Ambulance brand identity

Wednesday 2 April marks the end of the first year of our programme to strengthen public understanding of St John Ambulance.

Designed to create a fresh face for the organisation, since its implementation 12 months ago the new corporate identity has presented a more unified vision of what the charity represents and what it does.

Over the past year a vast range of materials have been produced, from publications and posters to vehicle livery, building signage, insignia for uniforms and display stands for use at public events.

This more modern look has enabled the charity to convey its key messages, both internally and externally, in a cleaner, clearer and more coherent fashion that's friendlier and easier for everyone to understand.

Reinvigorating the St John Ambulance brand, the new image is another key step in improving perception of the organisation and, ultimately, further enables the nation's leading first aid charity to undertake its core mission of ensuring that first aid is available to all those who need it.